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Author: <span>Jennifer Ross</span>

Organic Soil vs. Miracle Gro

March 21, 2017 Jennifer Ross

It’s that time of year again when elementary Science projects are almost due!  Since I have been attending soil classes…

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Posted in: Soil Filed under: organic soil, potting soil, soil
HeartBeet Farms visiting McEnroe Organic Farms

A Trip to McEnroe Organic Farms for Organic Soil

March 10, 2017 Jennifer Ross

There is nothing like taking a drive from the hustle and bustle of Long Island and NYC to the mountainous…

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Posted in: Soil Filed under: McEnroe Organic Farm, organic potting soil, organic soil
HeartBeet Farms

What is HeartBeet Farms?

February 9, 2017 Jennifer Ross

In 2007, Ann Pellegrino founded Hobbs Farm, a non profit, all-volunteer farm,  with a mission to provide fresh wholesome produce…

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Posted in: Sustainable Farming Filed under: growing organic produce, HeartBeet Farms, Long Island Farms, Organically grown produce, Sustainable Farm
family chocolate tour

Family Chocolate Tour at Raaka

August 5, 2016 Jennifer Ross

On August 5, 2016, I drove to Red Hook, Brooklyn with my 3 kids, Tyler, Anna, and Abby, for a…

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Posted in: Cacao Filed under: bean to bar chocolate maker, brooklyn chocolate maker, chocolate tour, raaka chocolate
organic cacao farm

Riding the Donkey to the Organic Cacao Farm

March 16, 2016 Jennifer Ross

While in the Dominican Republic, our agriculture trip took us through the entire chocolate making process from a 100+-year-old organic…

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Posted in: Cacao Filed under: cacao farm Dominican Republic, cacao farm DR, Dominican Republic organic cacao farm, organic cacao farm
Women Chocolate Makers

Women Chocolate Makers Breaking Boundaries in Dominican Republic

January 30, 2016 Jennifer Ross

I have been working with a local production company called the My Long Island TV Show for many years. They produce a…

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Posted in: Cacao, Farm to Table Filed under: CHOCAL, women chocolate makers, women chocolate makers in DR
howler monkeys of Belize

Jurassic Park Comes Alive in Belize

January 15, 2016 Jennifer Ross

It was February 2014 and I left New York in a blizzard, arriving one day early for my chocolate tour…

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Posted in: Cacao Filed under: adventures in belize, adventures in belize jungle, cacao farm belize, howler monkeys, howler monkeys belize
Cacao Pod

How Maya Mountain Cacao has Altered the Cacao Industry in Belize

January 3, 2015 Jennifer Ross

In January, 2014, I was doing some research on chocolate, one of my favorite topics. Not to mention one of…

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Posted in: Cacao Filed under: Agriculture trip to Belize, Belize cacao, Belize chocolate, Cacao in Belize, Chocolate in Belize, trip to Belize

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HeartBeet Farms

(516)343-6247
heartbeetfarms@gmail.com

Recent Posts

  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next
  • Seeds, Storytelling & the Future of Food: Inside Baker Creek’s Global Movement
  • Farms of the Brave: How Project Victory Gardens Is Expanding Veteran-Led Agritourism and Food Security

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!

Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA!  It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space,  and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC!  Click on the link in the bio to enjoy this month’s podcast! 

#podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself.

In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass.

We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day.

Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. 

#italy #tuscany #organicvineyard #organicwine #agritourism
When I left Orto Infesta farm in Marsala Sicily in When I left Orto Infesta farm in Marsala Sicily in early March we planned out all the details of their farm tours and tastings.  One of the things they needed to build was a large table for their farm guests to gather and taste. So one of the amazing long-term volunteers at the farm reused materials from the farm to build this absolutely beautiful table.  I am so excited for the farm team and looking forward to participating in their future farm tours & tastings!! You guys and gals are AMAZING! Miss you! 🌱💚
Morning sunshine 💛 Morning sunshine 💛
When I sat down to talk with Janice Wright of Root When I sat down to talk with Janice Wright of Rooted in NC, I knew it was going to be a fun conversation — anyone who shows up to farms in rhinestone boots is clearly not afraid to stand out. And honestly, those glittery boots are more than just a fashion statement. They’re symbolic of exactly who she is: bold, authentic, grounded in agriculture, but bringing her full personality into spaces that don’t always expect it. She’s proof that you can walk through mud and still sparkle.

Janice didn’t grow up in agriculture, which makes her perspective especially powerful. She learned it from the outside in — asking the questions, sitting in the rooms, listening to farmers who are often too humble to tell their own stories. And that outsider-turned-advocate lens is exactly what so many farms need. Because the average customer isn’t speaking “soil science” — they’re speaking curiosity, connection, and community.

What really stayed with me is something she hears all the time: “I became a farmer, not a marketer.” And I understand that deeply. But Janice reminds us that marketing doesn’t mean becoming an influencer — it means becoming visible. It means showing up, telling your story, and inviting people in. Just like her boots, it doesn’t have to be stiff or polished — it can be real, a little sparkly, and completely you. And sometimes that authenticity is the very thing that draws people through the gate.

Click on the link in the bio to listen to Podcast 93 with Janice Wright! 

#farmmarketing #marketing #farmpodcast #farm #agritourism
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