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Author: <span>Jennifer Ross</span>

Is a Plant-Based Diet Always Nutritious?

April 9, 2018 Jennifer Ross

You decided to explore a plant-based diet, go vegan, or simply incorporate more healthy vegetables into your meals.  This is…

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Posted in: Sustainable Farming Filed under: healthy vegetables, nutrients from vegetables, organic farming, organic vegetables, plant based, plant based diets, plant based meals, plant based nutrition, vegan, vegetarian

Heating Innovation in the Hoop House

March 20, 2018 Jennifer Ross

Last winter, Ann and I researched and contemplated many different heating options for the hoop house.  We almost purchased a…

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Posted in: Sustainable Farming Filed under: greenhouse, heat for seedlings, heating for hoop houses, heating greenhouse, heating mats, heating plants, heating seeds, hoop house, seed germination
Proposed Food Plate for Food Stamp Recipients

Food Stamp Recipients Will Not Receive a Blue Apron-Style Food Box

February 21, 2018 Jennifer Ross

Last year, Ann and I applied for Hobbs Farm Stand to be eligible for the New York State Farmer’s Market…

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Posted in: Sustainability Filed under: FMNP, food stamps, healthy food, Hobbs Farm, NYS Farmers Market Nutrition Program, SNAP

Celebrating the Father of American Agriculture

February 18, 2018 Jennifer Ross

On this President’s Day, we celebrate one of America’s most famous and devoted farmers…George Washington.  George Washington studied and implemented…

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Posted in: Sustainable Farming Filed under: agriculture, American agriculture, American farming, farmer, George Washington
Crayfish Bay Cocoa Estate Grenada

Agriculture Adventure in Grenada

January 29, 2018 Jennifer Ross

We left New York and it was 27 degrees Fahrenheit and mild.  We arrived in Grenada a little over four hours…

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Posted in: Sustainable Farming Filed under: cacao bean, cacao farm, cacao pod, chocolate making process, Grenada chocolate, organic agriculture, organic cacao, organic chocolate

Eating Organic, Local & Healthy in Grenada

Jennifer Ross

During our 7-day stay at Crayfish Bay Organics, we had the option to join the owners and chocolate makers, Kim…

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Posted in: Farm to Table, Sustainable Farming Filed under: banana nutmeg soup, Belmont estate Grenada, cacao drink, callaloo, eating organic, fresh eggs, freshly squeezed orange juice, guava juice, organic cacao, spanish omelete
Cacao Plant

If We Could Only Grow Cacao

January 19, 2018 Jennifer Ross

Besides the deliciously fresh, organically grown veggies we grow at the farm, one of my other favorite things is chocolate. …

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Posted in: Sustainable Farming Filed under: cacao, cacao bean, cacao farms, cacao pod, chocolate
Red Beet Roots

Do You Like Beet Root?

January 18, 2018 Jennifer Ross

When I was a kid, my Ukrainian great aunt used to cook and eat borscht, also known as beet soup.…

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Posted in: Sustainable Farming Filed under: Beet, golden beet, organic beet, red beet, striped beet
Heart and Beet Go Organic

Does Organically Grown Mean Healthy?

January 10, 2018 Jennifer Ross

Throughout my life, healthy eating and fitness have been a significant theme-whether I liked it or not!  Several years ago…

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Posted in: Heart & Beet, Sustainable Farming Filed under: Beet, go organic, Heart, organic, organic farm, organic farm stand, organically grown

From Fritattas to Air Freshners – Mint Flavor Abounds

January 8, 2018 Jennifer Ross

There is still so much to say about mint that we are going to dedicate one more blog post to…

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Posted in: Herbs Filed under: mint, mint chocolate chip smoothie, mint flavor, mint fritatta, mint recipes, recipes using mint

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HeartBeet Farms

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Recent Posts

  • More Than a Farm: A Community-Driven Model of Agriculture
  • The Hardest Part of Agritourism Isn’t the Idea—It’s the Execution
  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!

Some quick snapshots from my new morning walks and Some quick snapshots from my new morning walks and the farm…
Over the past few months on The Agri-Tourist Podca Over the past few months on The Agri-Tourist Podcast, we’ve talked a lot about what it means to connect people to agriculture—but this conversation really brings that idea to life. In this episode, I sit down with Carol Collord and Haley Goulet of Medway Community Farm, a MA farm that is doing so much more than growing food. They’ve created something that sits right at the intersection of education, food access, and community—and it’s all rooted in a very intentional mission.

What stood out to me in this conversation is how integrated everything is. From their school programming—where students are planting, growing, and harvesting—to their CSA models, farm stand, and food access programs, nothing is happening in isolation. It’s all connected. And that’s not easy to do. It takes coordination, vision, and a deep understanding of the role a farm can play in a community.

As you listen, I invite you to think about what a “community farm” really means. Because this isn’t just about produce—it’s about creating access, building relationships, and giving people a tangible connection to their food. And when you start to look at it through that lens, you begin to see just how impactful a farm like this can be.

Visit the link in our bio to listen to the full Agri-Tourist Podcast Episode 97 with Carol and Haley from Medway Community Farm. 

#communityfarm #communityfarming #farming #farm #farmpodcast
One of my new friends at the farm….💚 One of my new friends at the farm….💚
This conversation brings us back to New Zealand an This conversation brings us back to New Zealand and to a much bigger, global perspective of agritourism. In episode 95, I reconnect with Marijke Dunselman of Agritourism New Zealand, who many of you may remember from Episode 14. This is very much a catch-up conversation—an opportunity to revisit her work, see how things have evolved, and hear what’s happening now both in New Zealand and across the broader agritourism landscape.

What I appreciate about this conversation is how real it is about what it actually takes to build agritourism into something meaningful. This isn’t just about adding a farm stay or listing something on Airbnb—it’s about building a business, understanding your customer, pricing your experience, and navigating everything from marketing to health and safety. Marijke shares what she’s seeing on the ground, what farmers are asking for, and where the real opportunities—and challenges—exist today.

As you listen, I invite you to think about agritourism a little differently—not just as an experience, but as a strategy. A way for farms to diversify, stay viable, and create something that connects people back to the land in a very real way. Because at the end of the day, that connection—that understanding—is what continues to drive this industry forward.

Visit the link in the bio to listen to the Agri-Tourist Podcast with Marijke. 

#Agritourism #farming #newzealand #farming #agritourist
Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA!  It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space,  and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC!  Click on the link in the bio to enjoy this month’s podcast! 

#podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself.

In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass.

We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day.

Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. 

#italy #tuscany #organicvineyard #organicwine #agritourism
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