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Author: <span>Jennifer Ross</span>

Store and Preserve Fresh Vegetables

July 15, 2019 Jennifer Ross

One of the most frequently asked questions we get at the farm is, “how do I store or preserve the…

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Posted in: Storing Vegetables Filed under: farm vegetables, fresh vegetables, preapre vegetables, preserve vegetables, store farm vegetables, store greens, store lettuce, store vegetables
Designing a CSA at HeartBeet Farms

Designing a CSA with Our Clients in Mind

March 7, 2019 Jennifer Ross

We were recently visited by a small farm from Nassau County who was contemplating whether or not to develop a…

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Posted in: CSA Filed under: community supported agriculture, CSA, design a CSA, Designing a CSA, market CSA, traditional CSA
Local Sustainable Farm Community Supported Agriculture CSA

The Origins of Community Supported Agriculture (CSA)

Jennifer Ross

Whenever I use the term CSA, people recognize the acronym but always ask me what CSA actually stands for. CSA…

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Posted in: CSA Filed under: community supported agriculture, farm share, farm shares, local farming, local farms, local produce, local vegetables, local veggies, organic produce, organic veggies
Victory Farm Poster

We Honor A Patriotic Farm Family

February 4, 2019 Jennifer Ross

For Black History Month, we are honoring the farm family who owned the property that HeartBeet Farms currently resides on.…

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Posted in: Sustainable Farming Filed under: Alfred Hobbs, Hobbs Farm, james henry hobbs, patriotic farmer, Sustainable Farm, victory farm
Seed Storage Unit

Seed Storage Innovation for Farms

January 28, 2019 Jennifer Ross

As we farm, we continue to build up a diverse seed inventory. We source our seeds from several reputable companies…

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Posted in: Seeds, Sustainable Farming Filed under: farm seeds, organic seeds, seed cabinets, seeds, sustainable farming

Using Drone Technology at Local Farms

January 15, 2019 Jennifer Ross

People often ask us what type of nutrition we use on our plants. It’s a very simple answer – our…

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Posted in: Sustainable Farming Filed under: drone technology, drones, drones for agriculture, drones for farms, drones for spraying, farm technology, sustainable farming
winter CSA

Vitamins & Minerals Defined for Kids

November 27, 2018 Jennifer Ross

Vitamin and mineral definitions can be very confusing for adults.  So, if we have difficulty understanding them, then how is…

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Posted in: Nutrition Education for Kids Filed under: kids and vitamins, vitamins

Gluten Free Apple Crisp

October 23, 2018 Jennifer Ross

Apple season has ended.  But you still have some of those delicious, local, organic apples left.  The kids won’t eat…

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Posted in: Recipes Filed under: apple crisp, apples, gluten free, gluten free apple crisp, local apples, organic apples
Visit to Moka Origins organic chocolate bars

We Can’t Grow Cacao, But We Can Promote Organic Chocolate Bars

October 11, 2018 Jennifer Ross

Abby and I attended The Big Chocolate Show in New York City a few weekends ago.  We scoped out some…

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Posted in: CSA Filed under: bean to bar chocolate bars, cacao, chocolate box, Moka Origins, organic chocolate, organic chocolate bars, Specialty Box, Winter CSA
Getting muddy in the school garden

Planting a School Garden in the Rain

June 10, 2018 Jennifer Ross

HeartBeet Farms offers entertaining, tasty, nutritious and hard working field trips to the farm.  We also will bring the farm…

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Posted in: Farm Education Filed under: farm education, farm field trips, garden education, gardening, Montessori, Our Lady of Grace School, planting, school garden projects, school gardens

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HeartBeet Farms

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Recent Posts

  • More Than a Farm: A Community-Driven Model of Agriculture
  • The Hardest Part of Agritourism Isn’t the Idea—It’s the Execution
  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!

Some quick snapshots from my new morning walks and Some quick snapshots from my new morning walks and the farm…
Over the past few months on The Agri-Tourist Podca Over the past few months on The Agri-Tourist Podcast, we’ve talked a lot about what it means to connect people to agriculture—but this conversation really brings that idea to life. In this episode, I sit down with Carol Collord and Haley Goulet of Medway Community Farm, a MA farm that is doing so much more than growing food. They’ve created something that sits right at the intersection of education, food access, and community—and it’s all rooted in a very intentional mission.

What stood out to me in this conversation is how integrated everything is. From their school programming—where students are planting, growing, and harvesting—to their CSA models, farm stand, and food access programs, nothing is happening in isolation. It’s all connected. And that’s not easy to do. It takes coordination, vision, and a deep understanding of the role a farm can play in a community.

As you listen, I invite you to think about what a “community farm” really means. Because this isn’t just about produce—it’s about creating access, building relationships, and giving people a tangible connection to their food. And when you start to look at it through that lens, you begin to see just how impactful a farm like this can be.

Visit the link in our bio to listen to the full Agri-Tourist Podcast Episode 97 with Carol and Haley from Medway Community Farm. 

#communityfarm #communityfarming #farming #farm #farmpodcast
One of my new friends at the farm….💚 One of my new friends at the farm….💚
This conversation brings us back to New Zealand an This conversation brings us back to New Zealand and to a much bigger, global perspective of agritourism. In episode 95, I reconnect with Marijke Dunselman of Agritourism New Zealand, who many of you may remember from Episode 14. This is very much a catch-up conversation—an opportunity to revisit her work, see how things have evolved, and hear what’s happening now both in New Zealand and across the broader agritourism landscape.

What I appreciate about this conversation is how real it is about what it actually takes to build agritourism into something meaningful. This isn’t just about adding a farm stay or listing something on Airbnb—it’s about building a business, understanding your customer, pricing your experience, and navigating everything from marketing to health and safety. Marijke shares what she’s seeing on the ground, what farmers are asking for, and where the real opportunities—and challenges—exist today.

As you listen, I invite you to think about agritourism a little differently—not just as an experience, but as a strategy. A way for farms to diversify, stay viable, and create something that connects people back to the land in a very real way. Because at the end of the day, that connection—that understanding—is what continues to drive this industry forward.

Visit the link in the bio to listen to the Agri-Tourist Podcast with Marijke. 

#Agritourism #farming #newzealand #farming #agritourist
Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA!  It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space,  and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC!  Click on the link in the bio to enjoy this month’s podcast! 

#podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself.

In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass.

We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day.

Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. 

#italy #tuscany #organicvineyard #organicwine #agritourism
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