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Category: <span>Marketing for Farms and Food Businesses</span>

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From Idea to Marketable Business in 3 Months

August 10, 2020 Jennifer Ross

You finally uncovered or discovered that ‘big’ idea’; the idea that can change your life! But now you need to…

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Posted in: Marketing for Farms and Food Businesses Filed under: building a marketable business, building CSAs for farms, building profitable businesses, marketing for farms, marketing for food businesses, marketing for local producers, small business marketing

embrace your competition

Stiff Competition

You were an innovator in your category. You built your ‘big’ idea into a profitable business. You have been very…

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Posted in: Marketing for Farms and Food Businesses Filed under: comfort zone, compete, competition, competition in food businesses, competitive edge, competitors, complimentary competition, embrace your competition, farm competition, food business competition, how to embrace competition, how to manage competition, local product competition, loyalty in business, loyalty programs

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Recent Posts

Cocoa Economy – Crisis or Opportunity?
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heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!

A visit last weekend to Berkshire Farm Sanctuary!

A visit last weekend to Berkshire Farm Sanctuary!

#berkshirefarmsanctuary

There is nothing like the taste of a real, authent

There is nothing like the taste of a real, authentic New England maple syrup. This one is not located in Vermont - it’s located right in the Berkshires! And I even had the chance to spend a few hours touring and tasting my way through this amazing farm.

Justamere Tree Farm is located in the town of Worthington MA. The land was purchased in 1982 and owned by JP and Marian. They fell in love with a 26-acre wooded lot with a brook and hunting cabin and farmed the land for 38 years. The woods became their livelihood, the earth their roots, and the trees their grounding.

The farm is newly owned by three inspirational women - Kelly, Kim and Deb. It is now an all women-owned maple business that runs on clean, renewable energy. And it is situated on 60 acres of rolling hills filled with maples and birch.

I had the pleasure of speaking with Deb who spent most of her career as a biologist for the US Fish and Wildlife Service and lived in many places including Connecticut, Maine, and Alaska. She believes that private landowners and sustainable agriculture play an integral role in conservation. That is why she fell in love with Justamere Tree Farm and the ethic behind the business.

Her business partner Kelly grew up outdoors as a competitive ski and mountain bike racer who is passionate about a life focused on nature and the environment. After spending time in her childhood on a farm in Ohio, Kelly has now returned to her roots.

And Kim grew up riding horses through the fields and forests of rural Alabama. She lived in Alaska for over 20 years where, among other things, she did backcountry search and rescue with her dog. Her lifelong passion for the outdoors, and the beauty of New England drew her to this new adventure.

Join me in learning about this special maple forest in the heart of the Berkshires and learn all about Justamere’s authentic and unique maple products, some favorites being the maple seasoning, maple hot cocoa, cinnamon maple sugar, and so much more.

Enjoy my conversation with Deb, one of the owners of Just- A- Mere Tree Farm.
#maple #maplefarm #treefarm #mapletreefarm #mapleproducts #mapletreefarms #maplesyrup🍁

Nature delivers important messages when we take no

Nature delivers important messages when we take notice…💛

Today we are chatting with Donna Del Rey, owner of

Today we are chatting with Donna Del Rey, owner of Relish Culinary Adventures.

Relish Culinary Adventures - love the name - is a culinary program that brings together talented chefs and fabulous cuisine at a variety of captivating rural locations including farms and orchards, to create one-of-a-kind authentic cooking classes, culinary tours and excursions, and catering services.

Based in Healdsburg, California, in the heart of the Sonoma County wine country, Relish offers culinary events on a wide range of topics from wine country cuisine to ethnic specialties, cheese making to wild mushroom foraging - the mushroom foraging is one of my favorites! In addition, Relish hosts activities that bring people together in the kitchen, such as private cooking parties and corporate team-building events.

Donna has such an authentic and transparent nature. Owning your own business is hard and requires a lot of resiliency, risk, leaps of faith, and strategic thinking and planning. But it sometimes requires you to react and do things that are not aligned with the initial vision and plan. And when you need to do this, you sometimes feel a sense of desperation, that you are doing everything to make your business survive, even if it doesn’t completely align with the vision. However, I believe that pivoting and diversifying is sometimes necessary in order to survive and eventually thrive. And that is what happened to Donna. She pivoted, she diversified her income streams…she survived…and now she is thriving once again. That is the real journey of an entrepreneur.

And, although Relish Culinary and its mission to connect people to where their food comes from is at the forefront of our discussion, I think Donna’s openness about her business challenges and ability to be flexible, are truly at the heart of our discussion and is such an important story to be told.

I hope you enjoy my conversation with Donna! Click on the link in the bio to link to the latest podcast episode.
#culinaryadventures #farmtotabledinner #farmdinners #mushroomforaging #agritourism🦋 #organicfarm #organicfood

When you’re shopping at Whole Foods and ‘find

When you’re shopping at Whole Foods and ‘find your Zen’…..Zen puddings for your daughter, plant-based and organic....who knew!!??

When visiting my friend Elizabeth’s house in the

When visiting my friend Elizabeth’s house in the Berkshires this past weekend, she had this list of 12 “Zen” Things on her refrigerator. Totally resonated with me...thank you “Zen”! #9 specifically resonates with me today...’Smile and serve others!’ Make it a great day…😎😀😁😉😊💛

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When you’re shopping at Whole Foods and ‘find your Zen’…..Zen puddings for your daughter, plant-based and organic….who knew!!??
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Recent Posts

Cocoa Economy – Crisis or Opportunity?
Cantaloupe Recipes
6 Fun Things to do with Watermelon

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!

A visit last weekend to Berkshire Farm Sanctuary!

A visit last weekend to Berkshire Farm Sanctuary!

#berkshirefarmsanctuary

There is nothing like the taste of a real, authent

There is nothing like the taste of a real, authentic New England maple syrup. This one is not located in Vermont - it’s located right in the Berkshires! And I even had the chance to spend a few hours touring and tasting my way through this amazing farm.

Justamere Tree Farm is located in the town of Worthington MA. The land was purchased in 1982 and owned by JP and Marian. They fell in love with a 26-acre wooded lot with a brook and hunting cabin and farmed the land for 38 years. The woods became their livelihood, the earth their roots, and the trees their grounding.

The farm is newly owned by three inspirational women - Kelly, Kim and Deb. It is now an all women-owned maple business that runs on clean, renewable energy. And it is situated on 60 acres of rolling hills filled with maples and birch.

I had the pleasure of speaking with Deb who spent most of her career as a biologist for the US Fish and Wildlife Service and lived in many places including Connecticut, Maine, and Alaska. She believes that private landowners and sustainable agriculture play an integral role in conservation. That is why she fell in love with Justamere Tree Farm and the ethic behind the business.

Her business partner Kelly grew up outdoors as a competitive ski and mountain bike racer who is passionate about a life focused on nature and the environment. After spending time in her childhood on a farm in Ohio, Kelly has now returned to her roots.

And Kim grew up riding horses through the fields and forests of rural Alabama. She lived in Alaska for over 20 years where, among other things, she did backcountry search and rescue with her dog. Her lifelong passion for the outdoors, and the beauty of New England drew her to this new adventure.

Join me in learning about this special maple forest in the heart of the Berkshires and learn all about Justamere’s authentic and unique maple products, some favorites being the maple seasoning, maple hot cocoa, cinnamon maple sugar, and so much more.

Enjoy my conversation with Deb, one of the owners of Just- A- Mere Tree Farm.
#maple #maplefarm #treefarm #mapletreefarm #mapleproducts #mapletreefarms #maplesyrup🍁

Nature delivers important messages when we take no

Nature delivers important messages when we take notice…💛

Today we are chatting with Donna Del Rey, owner of

Today we are chatting with Donna Del Rey, owner of Relish Culinary Adventures.

Relish Culinary Adventures - love the name - is a culinary program that brings together talented chefs and fabulous cuisine at a variety of captivating rural locations including farms and orchards, to create one-of-a-kind authentic cooking classes, culinary tours and excursions, and catering services.

Based in Healdsburg, California, in the heart of the Sonoma County wine country, Relish offers culinary events on a wide range of topics from wine country cuisine to ethnic specialties, cheese making to wild mushroom foraging - the mushroom foraging is one of my favorites! In addition, Relish hosts activities that bring people together in the kitchen, such as private cooking parties and corporate team-building events.

Donna has such an authentic and transparent nature. Owning your own business is hard and requires a lot of resiliency, risk, leaps of faith, and strategic thinking and planning. But it sometimes requires you to react and do things that are not aligned with the initial vision and plan. And when you need to do this, you sometimes feel a sense of desperation, that you are doing everything to make your business survive, even if it doesn’t completely align with the vision. However, I believe that pivoting and diversifying is sometimes necessary in order to survive and eventually thrive. And that is what happened to Donna. She pivoted, she diversified her income streams…she survived…and now she is thriving once again. That is the real journey of an entrepreneur.

And, although Relish Culinary and its mission to connect people to where their food comes from is at the forefront of our discussion, I think Donna’s openness about her business challenges and ability to be flexible, are truly at the heart of our discussion and is such an important story to be told.

I hope you enjoy my conversation with Donna! Click on the link in the bio to link to the latest podcast episode.
#culinaryadventures #farmtotabledinner #farmdinners #mushroomforaging #agritourism🦋 #organicfarm #organicfood

When you’re shopping at Whole Foods and ‘find

When you’re shopping at Whole Foods and ‘find your Zen’…..Zen puddings for your daughter, plant-based and organic....who knew!!??

When visiting my friend Elizabeth’s house in the

When visiting my friend Elizabeth’s house in the Berkshires this past weekend, she had this list of 12 “Zen” Things on her refrigerator. Totally resonated with me...thank you “Zen”! #9 specifically resonates with me today...’Smile and serve others!’ Make it a great day…😎😀😁😉😊💛

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