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Tag: <span>organic</span>

Fattoria Majnoni Guicciardini Agri-Tourist Podcast Episode 94

From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming

April 12, 2026 Jennifer Ross Leave a comment

Nestled between Florence and Siena, overlooking the iconic towers of San Gimignano, lies a vineyard where history, sustainability, and innovation…

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Posted in: Agritourism, Tuscany, Vineyard Filed under: agritourism, agritourismo, farm tasting, farm tour, historic, olive oil, olives, organic, sustainable, Tuscany, vineyard, wine
Heart and Beet Go Organic

Does Organically Grown Mean Healthy?

January 10, 2018 Jennifer Ross

Throughout my life, healthy eating and fitness have been a significant theme-whether I liked it or not!  Several years ago…

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Posted in: Heart & Beet, Sustainable Farming Filed under: Beet, go organic, Heart, organic, organic farm, organic farm stand, organically grown

Recent Posts

  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next
  • Seeds, Storytelling & the Future of Food: Inside Baker Creek’s Global Movement
  • Farms of the Brave: How Project Victory Gardens Is Expanding Veteran-Led Agritourism and Food Security

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!
Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA! It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space, and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC! Click on the link in the bio to enjoy this month’s podcast! #podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself. In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass. We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day. Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. #italy #tuscany #organicvineyard #organicwine #agritourism
When I left Orto Infesta farm in Marsala Sicily in When I left Orto Infesta farm in Marsala Sicily in early March we planned out all the details of their farm tours and tastings. One of the things they needed to build was a large table for their farm guests to gather and taste. So one of the amazing long-term volunteers at the farm reused materials from the farm to build this absolutely beautiful table. I am so excited for the farm team and looking forward to participating in their future farm tours & tastings!! You guys and gals are AMAZING! Miss you! 🌱💚
Morning sunshine 💛 Morning sunshine 💛
When I sat down to talk with Janice Wright of Root When I sat down to talk with Janice Wright of Rooted in NC, I knew it was going to be a fun conversation — anyone who shows up to farms in rhinestone boots is clearly not afraid to stand out. And honestly, those glittery boots are more than just a fashion statement. They’re symbolic of exactly who she is: bold, authentic, grounded in agriculture, but bringing her full personality into spaces that don’t always expect it. She’s proof that you can walk through mud and still sparkle. Janice didn’t grow up in agriculture, which makes her perspective especially powerful. She learned it from the outside in — asking the questions, sitting in the rooms, listening to farmers who are often too humble to tell their own stories. And that outsider-turned-advocate lens is exactly what so many farms need. Because the average customer isn’t speaking “soil science” — they’re speaking curiosity, connection, and community. What really stayed with me is something she hears all the time: “I became a farmer, not a marketer.” And I understand that deeply. But Janice reminds us that marketing doesn’t mean becoming an influencer — it means becoming visible. It means showing up, telling your story, and inviting people in. Just like her boots, it doesn’t have to be stiff or polished — it can be real, a little sparkly, and completely you. And sometimes that authenticity is the very thing that draws people through the gate. Click on the link in the bio to listen to Podcast 93 with Janice Wright! #farmmarketing #marketing #farmpodcast #farm #agritourism
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HeartBeet Farms
Episode 9 of Yakety Yak....my last in person episode before moving up to MA! It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space, and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC! Click on the link in the bio to enjoy this month’s podcast! #podcast #poscasting ... See MoreSee Less

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HeartBeet Farms

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HeartBeet Farms
Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself.In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass.We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day.Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. #italy #tuscany #organicvineyard #organicwine #agritourism ... See MoreSee Less

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HeartBeet Farms

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Recent Posts

  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next
  • Seeds, Storytelling & the Future of Food: Inside Baker Creek’s Global Movement
  • Farms of the Brave: How Project Victory Gardens Is Expanding Veteran-Led Agritourism and Food Security

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!
Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA! It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space, and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC! Click on the link in the bio to enjoy this month’s podcast! #podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself. In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass. We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day. Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. #italy #tuscany #organicvineyard #organicwine #agritourism
When I left Orto Infesta farm in Marsala Sicily in When I left Orto Infesta farm in Marsala Sicily in early March we planned out all the details of their farm tours and tastings. One of the things they needed to build was a large table for their farm guests to gather and taste. So one of the amazing long-term volunteers at the farm reused materials from the farm to build this absolutely beautiful table. I am so excited for the farm team and looking forward to participating in their future farm tours & tastings!! You guys and gals are AMAZING! Miss you! 🌱💚
Morning sunshine 💛 Morning sunshine 💛
When I sat down to talk with Janice Wright of Root When I sat down to talk with Janice Wright of Rooted in NC, I knew it was going to be a fun conversation — anyone who shows up to farms in rhinestone boots is clearly not afraid to stand out. And honestly, those glittery boots are more than just a fashion statement. They’re symbolic of exactly who she is: bold, authentic, grounded in agriculture, but bringing her full personality into spaces that don’t always expect it. She’s proof that you can walk through mud and still sparkle. Janice didn’t grow up in agriculture, which makes her perspective especially powerful. She learned it from the outside in — asking the questions, sitting in the rooms, listening to farmers who are often too humble to tell their own stories. And that outsider-turned-advocate lens is exactly what so many farms need. Because the average customer isn’t speaking “soil science” — they’re speaking curiosity, connection, and community. What really stayed with me is something she hears all the time: “I became a farmer, not a marketer.” And I understand that deeply. But Janice reminds us that marketing doesn’t mean becoming an influencer — it means becoming visible. It means showing up, telling your story, and inviting people in. Just like her boots, it doesn’t have to be stiff or polished — it can be real, a little sparkly, and completely you. And sometimes that authenticity is the very thing that draws people through the gate. Click on the link in the bio to listen to Podcast 93 with Janice Wright! #farmmarketing #marketing #farmpodcast #farm #agritourism
💜💛 💜💛
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