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Tag: <span>grassroots</span>

Agri-Tourist Podcast Episode 93 Rooted in NC

Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works

April 5, 2026 Jennifer Ross

When I connected with Janice Wright of Rooted in NC, I knew we were going to have an honest conversation…

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Posted in: Agritourism, Marketing for Farms and Food Businesses Filed under: agriculture, farmers, farming, grassroots, market

Recent Posts

  • The Hardest Part of Agritourism Isn’t the Idea—It’s the Execution
  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next
  • Seeds, Storytelling & the Future of Food: Inside Baker Creek’s Global Movement

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!
One of my new friends at the farm….💚 One of my new friends at the farm….💚
This conversation brings us back to New Zealand an This conversation brings us back to New Zealand and to a much bigger, global perspective of agritourism. In episode 95, I reconnect with Marijke Dunselman of Agritourism New Zealand, who many of you may remember from Episode 14. This is very much a catch-up conversation—an opportunity to revisit her work, see how things have evolved, and hear what’s happening now both in New Zealand and across the broader agritourism landscape. What I appreciate about this conversation is how real it is about what it actually takes to build agritourism into something meaningful. This isn’t just about adding a farm stay or listing something on Airbnb—it’s about building a business, understanding your customer, pricing your experience, and navigating everything from marketing to health and safety. Marijke shares what she’s seeing on the ground, what farmers are asking for, and where the real opportunities—and challenges—exist today. As you listen, I invite you to think about agritourism a little differently—not just as an experience, but as a strategy. A way for farms to diversify, stay viable, and create something that connects people back to the land in a very real way. Because at the end of the day, that connection—that understanding—is what continues to drive this industry forward. Visit the link in the bio to listen to the Agri-Tourist Podcast with Marijke. #Agritourism #farming #newzealand #farming #agritourist
Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA! It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space, and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC! Click on the link in the bio to enjoy this month’s podcast! #podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself. In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass. We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day. Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. #italy #tuscany #organicvineyard #organicwine #agritourism
When I left Orto Infesta farm in Marsala Sicily in When I left Orto Infesta farm in Marsala Sicily in early March we planned out all the details of their farm tours and tastings. One of the things they needed to build was a large table for their farm guests to gather and taste. So one of the amazing long-term volunteers at the farm reused materials from the farm to build this absolutely beautiful table. I am so excited for the farm team and looking forward to participating in their future farm tours & tastings!! You guys and gals are AMAZING! Miss you! 🌱💚
Morning sunshine đź’› Morning sunshine đź’›
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This conversation brings us back to New Zealand and to a much bigger, global perspective of agritourism. In episode 95, I reconnect with Marijke Dunselman of Agritourism New Zealand, who many of you may remember from Episode 14. This is very much a catch-up conversation—an opportunity to revisit her work, see how things have evolved, and hear what’s happening now both in New Zealand and across the broader agritourism landscape.What I appreciate about this conversation is how real it is about what it actually takes to build agritourism into something meaningful. This isn’t just about adding a farm stay or listing something on Airbnb—it’s about building a business, understanding your customer, pricing your experience, and navigating everything from marketing to health and safety. Marijke shares what she’s seeing on the ground, what farmers are asking for, and where the real opportunities—and challenges—exist today.As you listen, I invite you to think about agritourism a little differently—not just as an experience, but as a strategy. A way for farms to diversify, stay viable, and create something that connects people back to the land in a very real way. Because at the end of the day, that connection—that understanding—is what continues to drive this industry forward.Visit the link in the bio to listen to the Agri-Tourist Podcast with Marijke. #Agritourism #farming #newzealand #farming #agritourist ... See MoreSee Less

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Recent Posts

  • The Hardest Part of Agritourism Isn’t the Idea—It’s the Execution
  • Agritourism Isn’t a Trend—It’s a Strategy: A Global Perspective from New Zealand
  • From Soil to Soul: How a Tuscan Vineyard is Redefining Organic Farming
  • Farm Journal Part 1: Stepping Into the Unknown—My Return to Agriculture
  • Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
  • Agritourism in 2026: Global Trends, Local Impact & What’s Next
  • Seeds, Storytelling & the Future of Food: Inside Baker Creek’s Global Movement

heartbeetfarms

The Agri-Tourist Podcast, my journey back to agriculture! Join me to learn from agritourism farmers & entrepreneurs & help me build my farm strategy!
One of my new friends at the farm….💚 One of my new friends at the farm….💚
This conversation brings us back to New Zealand an This conversation brings us back to New Zealand and to a much bigger, global perspective of agritourism. In episode 95, I reconnect with Marijke Dunselman of Agritourism New Zealand, who many of you may remember from Episode 14. This is very much a catch-up conversation—an opportunity to revisit her work, see how things have evolved, and hear what’s happening now both in New Zealand and across the broader agritourism landscape. What I appreciate about this conversation is how real it is about what it actually takes to build agritourism into something meaningful. This isn’t just about adding a farm stay or listing something on Airbnb—it’s about building a business, understanding your customer, pricing your experience, and navigating everything from marketing to health and safety. Marijke shares what she’s seeing on the ground, what farmers are asking for, and where the real opportunities—and challenges—exist today. As you listen, I invite you to think about agritourism a little differently—not just as an experience, but as a strategy. A way for farms to diversify, stay viable, and create something that connects people back to the land in a very real way. Because at the end of the day, that connection—that understanding—is what continues to drive this industry forward. Visit the link in the bio to listen to the Agri-Tourist Podcast with Marijke. #Agritourism #farming #newzealand #farming #agritourist
Episode 9 of Yakety Yak....my last in person episo Episode 9 of Yakety Yak....my last in person episode before moving up to MA! It’s holiday time...I love the fact that Marisa’s mom discovered sushi and plum wine in her 80’s, Mike is connecting with his inner Ryan Gosling in space, and I am embarrassing the heck out of my daughter Abby drumming in Asheville NC! Click on the link in the bio to enjoy this month’s podcast! #podcast #poscasting
Today’s conversation takes us to the heart of Tusc Today’s conversation takes us to the heart of Tuscany, where history, agriculture, and innovation all intersect in the most beautiful and meaningful way. I’m joined by Cesare Majnoni of Fattoria Majnoni Guicciardini, a family estate rooted in generations of farming tradition, yet deeply focused on the future of how we grow and experience food. Sitting between Florence and Siena, with views of San Gimignano, this is a place where you can literally feel the layers of history beneath your feet—and in the soil itself. In this episode, we go beyond wine and olive oil to talk about what’s really happening in agriculture today. Cesare shares his family’s journey from conventional farming to organic and regenerative practices, and what that transition actually looks like—the risks, the setbacks, and ultimately, the rewards. We dig into the importance of soil health, the unintended consequences of modern farming, and why what’s happening underground is just as important as what ends up on your plate or in your glass. We also explore the role of agritourism in reconnecting people to their food, their farmers, and the land itself. This is a conversation about slowing down, asking better questions, and understanding the true story behind what we consume. It’s thoughtful, it’s eye-opening, and it might just change the way you think about farming, food, and the choices you make every day. Click on the link in the bio to listen to the full Agri-Tourist podcast episode with Cesare. #italy #tuscany #organicvineyard #organicwine #agritourism
When I left Orto Infesta farm in Marsala Sicily in When I left Orto Infesta farm in Marsala Sicily in early March we planned out all the details of their farm tours and tastings. One of the things they needed to build was a large table for their farm guests to gather and taste. So one of the amazing long-term volunteers at the farm reused materials from the farm to build this absolutely beautiful table. I am so excited for the farm team and looking forward to participating in their future farm tours & tastings!! You guys and gals are AMAZING! Miss you! 🌱💚
Morning sunshine đź’› Morning sunshine đź’›
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